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Ralph Lauren X Palace – When the iconic American brand meets the coolest streetwear

The hashtag #PalaceRalphLauren is originally came from early October.

3 billboards displayedPolo Ralph Lauren’s signature pony-riding jockey above Palace Skateboards’ italic logo popped up in hippest spot like Tokyo’s Shibuya district. A streetwear fan just can’t wait to find out more about it while social media went into overdrive over a night for this latest collaboration of the year.

Ralph Lauren started his empire hawking neckties, created and sold a vision of Americans in crisp white polos and has spent decades putting red carpet-bound A-listers in tuxedos and suits. But there’s another parallel version of Ralph Lauren’s history: the one dominated by the Lo Lifes crew or rappers like Raekwon, Ludacris, Jadakiss, and Kanye West, folks who took the image that Ralph Lauren projected—the yacht-owning, send-your-kids-off-to-boarding-school life—and filtered it through hip-hop.

For much of its history, Ralph Lauren’s been much more interested in telling the first part of that story, but it’s slowly warming up to the second half. Over the past year, Ralph Lauren re-released Stadium, Snow Beach, and Hi Tech collections—all Lo Life favorites—and now it’s embracing streetwear by collaborating with London-based skate brand Palace.

Lev Tanju, Palace’s founderand co-owner Gareth Skewis said that the collection is cantered around pieces they grew up wearing, and they talk reverently of their new partner. “It’s the only brand that you can wear to a board meeting, a funeral and go to the football in—and all in the same day,”