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Coral Gables rental tower offers 24-hour concierge service, outdoor fireplace

A  new rental project in downtown Coral Gables is being touted as “service-centric.”

The Gables Columbus Center, which is already signing tenants, is a 19-story, 200-unit project at 60 Minorca Ave., within miles from the University of Miami campus.

Its developer, Gables Residential, said it hopes the building’s amenities and service-centric approach will make it stand out.

The highlight: a 24-hour concierge service. The idea is to help make “life easier” for residents, whether that means someone carrying packages upstairs or watering plants when residents are on vacation, said Cris Sullivan, chief operating officer for Gables Residential.

“It’s to accommodate pet-sitters, housekeepers, people coming and going into their apartment home — the concierge will handle all of that key activity,” she said. “You might have lived in a really nice house but somebody isn’t doing that stuff for you.”

The Gables Columbus Center includes studios, as well as one-, two- and three-bedroom units, ranging in size from 700 to about 1,500 square feet. Rent starts at $2,306 per month. Penthouses are available at 865 and 1,552 square feet, with rent ranging from $3,580 to $6,120.

Other amenities include a resort-style pool, an outdoor fireplace, a club room with shuffleboard and pool table, a telescope for city gazing, an indoor entertainer’s kitchen, a fitness center, and electric vehicle charging stations.

Penthouse residents have daily perks, such as fresh coffee and newspaper service, and exclusive access to a rooftop Sky Lounge, an area stocked with free food such as appetizers and drinks such as bubbly.

It caters to “cosmopolitan renters,” according to Gables Residential.

Sullivan said the typical luxury renters in the area are “renters by choice,” about 36 years old, “someone who for the most part could buy but chooses to rent for various reasons” such as choosing mobility and building amenities.

“It’s that lifestyle that people want,” she said.